Digital communication has become unavoidable. It seems mandatory to have a web site or an application. However it is still useful to consider the reason why? Why ensure this digital presence? How does my web site or application contribute to the world in a way that does not yet exist? What is its raison d'être?
Facing these questions helps clarify the message that we want to get across, the image of our organisation that we want to project. How to represent at best its mission and its values?
By exploring your needs and aspirations we support you in defining an internal as well as external communication that expresses your intentions as faithfully as possible while respecting the available digital resources.
This line of communication is a guide when defining your digital project in an evolving and iterative mode. The project thus advance step by step in a constant evolution with concrete deliverables, all the while remaining conscious of the sense of the whole endeavour.
The digital era is not the loss of humanity. It can be the opportunity to connect on a wider scale and move together towards a common dream.
Values and vision
During the course of one or more participatory workshops we help you identify and express your values in order to lay down a vision that will guide the whole process and unite all members of your organisation.
Starting with the existing values and vision we explore how they apply to the digital world.
In a second round of workshops we use your values and vision to define concrete objectives for your web site or application, taking into account your needs and those of your clients (both internal and external).
We help you manage the changes brought on by the shift to the digital paradigm, using such tools as empathic listening, mediation or participatory workshops.
In this pase we support you in managing the project team, be it internal or external, in an iterative development process. Our methodology is to deliver functional results on a short cycle basis, each time verifying the alignment with the values and vision, redefining some objectives if needed. We also check the feedback and expectations of your target audience.